Channel Launch Plan
Your team is ready to lead. Get a first offer, a target account list, and a distributor shortlist. We show your team where to introduce the offer in its quotes and account reviews.
Discuss a launch planFractional CRO for channel sales
Add recurring revenue to the way you already sell.
BBoys helps MSPs, resellers, and contractors sell services their customers already buy elsewhere. We work the first deals with your team, whether you already have a distributor agreement or need help choosing and negotiating one.
Scott Dragonetti started his own agency and helped build the channel at Comcast.
Choose how we work with your team.
Start with the people, customer conversations, and sales process you already have. We help you decide what to sell and where it fits.
Fractional Channel CRO
You want Scott to build and lead the channel. He leads distributor negotiations, coaches your reps on live deals, and runs a weekly pipeline review within your sales process.
Discuss fractional leadershipExpanded Channel Leadership
You’re growing the team or launching multiple offers. Get hands-on help with hiring, compensation, and pipeline leadership within your existing team structure.
Discuss expanded supportSupport for your channel
- Distributor agreements
- Compare technology services distributors (TSDs) against real deals. Negotiate the terms that shape what you earn and who supports the customer.
- Team, compensation, and support
- Decide who sells, quotes, and supports each service. Set rep compensation and bring in outside help where it fits.
- Brand and purchasing
- Build or refresh your channel brand and sales materials. Compare technology suppliers, merchant services, and electricity or natural gas supply contracts.
Your first 90 days
Here’s how the Fractional Channel CRO engagement takes one offer from account review to live deals.
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Days 1–30
Find the first opportunity
Review recent wins, upcoming jobs, and renewals. Pick a service that solves a real customer need and fits the work your team already does.
You get a first offer, target accounts, and a TSD recommendation.
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Days 31–60
Set up the sale
Scott leads the TSD negotiation, fits the offer into your sales process, and coaches the people who’ll handle the first opportunities.
You get terms to review and a clear plan for who sells, quotes, and supports the service.
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Days 61–90
Work the deals
Scott runs the weekly pipeline review and tracks what’s quoted, what goes live, and what earns recurring commissions. Use what works to reach similar customers.
You get a live pipeline, a revenue scorecard, and priorities for the next quarter.
Scott drives the work. You make the decisions on agreements, spending, hiring, and where the program fits in your business.
What it looks like in practice
See how BBoys helps you launch a channel business, grow recurring revenue, or prepare for a sale.
Illustrative example
You won the cabling job. The customer still needs internet.
BBoys helps your team add one question to its usual site walk and bring in a provider through a technology services distributor. The provider installs and supports the service. Once it’s live, your business can earn a recurring commission under your partner agreement.
“Who’s ordering the internet, and when does it need to be live?”
Find your next channel sale
New to the model? See what a TSD does on a deal.
Already have a TSD agreement
How to put your TSD agreement to work
Pick a live account, make sure your agreement fits the deal, and assign someone to take it from quote to first commission.
New to channel sales
How cabling contractors can earn recurring revenue from business internet
Use a job you’ve already won to see how business internet can fit into a conversation you’re already having.
About Scott
Scott knows the channel from both sides.
Scott Dragonetti started his own agency in 2013. He knows what it feels like to decide which deals to chase, where to spend, and what it takes to make the business profitable. That experience shaped how he worked with partners while helping build the channel at Comcast.
With 15+ years in telecom and channel sales, Scott brings both perspectives to your business. He helps you choose the right TSD, negotiate the agreement, and give your reps a way to sell the service on the next job.
What does a technology services distributor do?
A technology services distributor, or TSD, connects sales partners with technology suppliers. Depending on the program, it can help with quoting, solution design, orders, and commissions. Learn how business owners use a TSD.
Can Scott help with a specific customer deal?
Yes. When it fits, Scott can work directly with the customer. We agree up front on who leads the relationship, how the service will be delivered and supported, and how any commissions work.
Bring one recent win.
We’ll talk through what the customer bought next and whether your team could help the next customer buy it. See how the review works.